[Download] ~ ITC in Rural India " by Sushil Vachani ~ Book PDF Kindle ePub Free
eBook details
- Title: ITC in Rural India
- Author : Sushil Vachani
- Release Date : January 10, 2009
- Genre: Economics,Books,Business & Personal Finance,Management & Leadership,
- Pages : * pages
- Size : 1629 KB
Description
The case describes the Indian business environment and the enormous opportunities and challenges presented by rural markets as they expand rapidly. It focuses on the innovative business model deployed by ITC to engage the rural population in multiple ways and create a platform for procuring commodities and providing a range of goods and services to the bottom of the pyramid in rural India. It gives students the opportunity to evaluate the future of ITC's rural business.